I was recently quoted in Forbes in an article about upcoming changes in the marketing landscape for 2020.
The increase in privacy regulations as well as the move by browsers to drop cookies will cause a shift towards focusing on first-party data, second-party data (publishers data) and advanced contextual advertising in order to continue to run sophisticated digital marketing campaigns in a cookieless, privacy-first world.
-Brian Lee, Forbes.com
Read the full article here.
