Last week I had the pleasure of speaking to Google engineers and product teams from other DSPs on a private panel at Google, where I outlined how we can push Programmatic Guaranteed forward in the advertising industry. It was nice to connect with the Ad Manager team as well as advise DSPs such as Google, The Trade Desk , Verizon Media, Xandr, Adobe, Amobee, MediaMath , and more on how to take their DSPs to the next level.
About The Author
Brian Lee is a marketing executive and advocate for advertising, e-commerce and innovation. Brian is responsible for the vision and execution of data driven marketing strategies for the world's largest brands, in addition to being a thought-leader in the marketing landscape.