I sat down with Forbes to talk about cross-device attribution.
In the article I mentioned that:
“Most mobile users spend their time in mobile apps and that can be problematic when linking to desktop marketing, which is primarily based on cookies. More importantly, much of digital measurement is built on cookies, which can make mobile marketing look bad. Leveraging a people-based measurement solution that goes beyond cookies will help tell the full story of mobile’s impact on the campaign.”-Brian Lee
Read the full article here.
What are your thoughts about measuring mobile and desktop performance?